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The success of every auction sale depends on effective marketing and promotion. It is our opinion, and that of most auction professionals, that any successful auction event is 95% effective marketing.
At JJManning.com all auctions are carefully analyzed and evaluated before aggressive, highly effective marketing and promotional campaigns are prepared and targeted to the appropriate buyer pool. Our nationally recognized marketing division, winners of numerous awards for excellence, customizes every campaign, ever cognizant of the needs and desires of each client.
Marketing campaigns are comprised of several important elements.
Generally they include, but are not limited to, the following:
Press Releases
JJManning Auctioneers will produce press releases with property specific information and auction
terms for distribution to the local, regional and national media, immediately after the signing of the
listing contract.
Press releases will stress the potential of the property for all types of users and
investors. This will further stimulate the marketplace at minimal cost.
Direct Mail
Direct mail brochures, flyers and postcards are produced in full-color with sharp and
dramatic photos, showing each property in it’s best light.
These promotional pieces are
mailed to targeted audiences of upper end professionals, investors and real estate
brokers, using the extensive resources at our command, including specialized mailing
lists from our world-wide database of 30 million prospects.
Print Media
Bold advertisements are designed for each auction and placed in newspapers and magazines appropriate to the needs of the property and marketing budget.
Marketing campaigns include comprehensive mixes of local, regional, national and international publications. Placement choices ensure maximum exposure to the targeted buyer pool prior to your event.
Trade Media
Magazines and specialty publications are used to highlight properties within their specific marketplace or trade. Publications with national and international circulations are normal for campaigns of auction events with a broader appeal.
World Wide Web and Online Bidding
Our Internet Website showcases properties, educates buyers and offers help in procuring financing to a global audience. Each auction receives its own page within our site.
JJManning.com consistently appears in the "top 10" sites for real estate auctions on all search engines. Online visitors, from across the globe, will reach the web page dedicated to your event. Online auctions are an integral and interactive part of our present and future leadership in real estate marketing.
Bidders, unable to attend your live auction event, can bid online, after pre registering with us.
Email
Our broadcast email program affords auction prospects the earliest possible notification of upcoming events. In a millisecond, through cyberspace, weekly notification of your upcoming auction are sent out across the planet to more than 300,000 qualified
prospects, our newest and most potential buyers.
With new prospects opting in every day,
this list is growing by the thousands. These Auction Alerts include property and auction
information with convenient links to our web site and your auction event.
Signs
Signs are one of the most productive auction tools. They generate
excitement as soon as they are placed. Because of the short (usually 6 weeks) marketing period, it is important to erect the signs very early in the campaign.
Auction signs must be customized to provide specific information, such as date & time of auction. JJManning signs, produced on demand in our in house, fully-computerized sign shop, are sharp, eye catching and highly effective.
We design, manufacture and erect these custom signs specifically to generate attention to your auction event and to create excitement and a sense of urgency about your property within the local community.
Telemarketing
Our fully-trained staff of telemarketers answers all inquiries to our "Auction Hotline". Familiarity with auction terminology allows them to speak intelligently with first-time buyers, as well as, the most experienced auction-goers.
An integral part of the telemarketing process is the follow-up call to all interested parties during the week prior to your auction event. The personal contact raises prospects comfort levels and serves as a reminder of the auction opportunity and as an important early indicator of bidder
interest.
Property Information Package (PIP)
JJManning Auctioneers will prepare comprehensive "Property Information Packages" (PIPS) designed to provide most of the "due diligence" information bidders will need.
Included in each PIP are property descriptions, deed, photos, auction terms, purchase & sale agreement, available financing programs, home warranty and any other property specific information provided or acquired. PIPS are available to interested parties, online and/or via direct mail.
At auction, we have found an educated bidder is the best customer.
Real Estate Brokers
Cooperation with the real estate brokerage community, is an integral
part of successful auction marketing campaigns. At JJManning Auctioneers we have established ourselves as the auctioneers of choce for Northeast real estate brokers in need of auction services.
Our innovative, aggressive Cooperating Broker Incentive Program notifies brokers of commission opportunities by e-mail, fax, direct mail telephone and over the web. Our weekly email
notifications give brokers ample time to track down their buyers.
To further enhance the sense of urgency around your property auction, a "REMINDER" at 14 days and an "URGENT REMINDER" at 7 days prior to the auction are sent to these valuable sources of potential auction buyers.
Mortgage Financing
Providing a mortgage lender who will prequalify prospective bidders for mortgage financing and provide a market rate, mortgage loan to a qualified buyer helps potential buyers bid with confidence knowing that they have mortgage financing.
Our goal is the best possible price for your property, and in essence, buyers bid higher because they know they can pay for it.
Property Showings
"OPEN HOUSE" inspections of residential properties are vital to the marketing effort and draw large turnouts of prospects during the campaign period.
They afford prospects the chance to raise their own comfort levels with the physical property and its neighborhood. Since all auction property is sold, "as is, with all faults", buyers need this pre auction opportunity to inspect the property and satisfy themselves as to its desirability and value.
Right on Target
As you can see, at JJManning Auctioneers, marketing is our full-time focus. We leave nothing to chance when promoting your auction event and are dedicated to the success of every auction and the satisfaction of every client.
As you can see, at JJManning Auctioneers, marketing is our full-time focus. We leave nothing to chance when promoting your auction event and are dedicated to the success of every auction and the satisfaction of every client.
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